Business & Brand

• Our Brand Strategy Architecture process delivers a comprehensive, actionable roadmap for your brand. This includes defining your brand purpose, vision, mission, values, positioning, differentiators, voice, messaging, audience segmentation, and visual direction.
• Cohesive branding to attract the right customers, earn trust & build loyalty.

• The 10 core components ensure your brand stands out and is built for consistent growth.

• Most engagements are completed within 4-6 weeks, depending on your business’s complexity and stakeholder availability.

• We are committed to a thorough, collaborative process that balances strategic depth with business agility.

• This service is ideal for founders and executive teams at organizations ready to launch or refresh their brand, usually those experiencing growth inflection, entering new markets, or navigating brand repositioning.

A Fractional COO is a senior executive who provides strategic and operational leadership on a flexible, part-time basis.

COOs drive organizational alignment, streamline operations, and implement scalable systems, freeing founders to focus on vision and growth while daily execution/implementation/integration is expertly managed.

You will gain access to seasoned senior-level expertise paired with hands-on execution capabilities, providing not only strategic leadership but also the practical know-how to implement and drive meaningful operational systems improvements.

The Fractional COO leadership service includes 15%-25% business travel, covering trips such as client site visits, supplier visits, trade shows, field marketing, strategic planning meetings, and key industry conferences to provide hands-on support and ensure alignment with your business goals; please note that all business travel expenses are the responsibility of the client and count towards your hours of service.

The Results:

• Rapid Impact

A Fractional COO quickly identifies operational inefficiencies and uncovers cost-saving opportunities, allowing your business to begin meaningful transformation in just a few hours.

• Time Freedom

By taking the reins of your daily operations, a Fractional COO empowers you and your team to focus on the highest-impact activities for your business. This strategic leadership, paired with hands-on execution, can even help you work less if that aligns with your goals.

• Accelerated Growth

With a Fractional COO, you gain access to proven strategies that boost profit margins, reduce operating costs, and unlock scalable, exponential growth opportunities.

• Unbiased Perspective

An objective, fresh perspective that uncovers opportunities often overlooked by internal teams.

• Cost-Effective

Affordable expert solutions tailored to fit the unique needs and scale of every business.

Fractional COO service best fits companies actively scaling that need part-time C-level operational leadership to bring structure, systemization, and executive alignment without committing to a full-time hire.

• Long-term strategic support with minimal financial risk.

Our clients lean on us for:

• Scaling operations.
• Process optimization.
• Revenue operations (RevOps).
• Team structuring.
• Executive alignment.
• Leadership development, and navigating periods of rapid change or transition.

To see how we have driven real-world impact for growing companies, visit our Case Studies section for detailed client success stories.

Every engagement is tailored for your unique goals, needs, and size.

• Support can range from 8 hours per month of hands-on rolled sleeves implementation/integration, and investment starts from $2,200/month. This flexibility ensures you get exactly the level of expertise and support your business requires.

We intentionally limit our Fractional COO partnerships to a maximum of three clients at any given time. This means your brand isn’t just another name on a long client list;  it’s one of a select few that receives my full attention and commitment. By maintaining a selectively small client roster, we deliver personalized leadership and operational excellence that truly drives sustainable growth and measurable impact.

A minimum commitment of 3 to 6 months is essential to allow sufficient time to understand your business deeply, build trust, implement strategic initiatives, and begin delivering measurable progress and lasting impact. This timeframe ensures that our Fractional COO leadership can stabilize operations, drive sustainable growth, and set your organization up for continued success beyond the engagement.

Great partnerships begin with meaningful conversation.

We invite you to a complimentary 30-minute strategy call to explore the best solutions tailored for your business.

Niwrka will immerse herself in your operations and culture, collaborating closely with leadership and staff.

Her approach prioritizes transparency, listening, and clear communication, enabling her to integrate seamlessly while providing an external perspective and expertise.

• You receive regular executive updates, KPI tracking, and tailored reports.

• Niwrka partners with you, the CEO, to bring your vision into reality, keeping you informed with straight to the point updates.

• We routinely review progress against objectives and adjust strategies to ensure you stay on track for growth.

Absolutely.

We support due diligence, operational clean-up, and growth strategy, preparing you for investor meetings or acquisitions with confidence and clear documentation.

We view your website as your business’s digital real estate; vital to growth and credibility.

• The portal to your brand.

Our approach is holistic:

From positioning and messaging to UX/UI, every detail is strategically aligned and expertly executed until you are satisfied with the delivery.

Yes, we offer ongoing support options for the websites we design, including updates and optimization, so your site remains high-performing and secure as your business evolves.

Standard timelines are 6–10 weeks from project kickoff, with timing adjusted for business size, complexity, and stakeholder feedback cycles.

• Our CRO service provides a rapid, data-informed review of your website, no backend access required.

• Within 72 hours, you receive a beautifully formatted executive summary (PDF) highlighting actionable findings and next-step recommendations proven to boost sales growth and elevate the customer journey.

Each recommendation is specific, prioritized by impact, and mapped to industry best practices, for your team to implement improvements quickly and see measurable results. There is no obligation to work with us after recommendations are provided.

• Brand strategy and website projects are custom-quoted based on needs, typically starting at $4,500- $12,000 depending on scope.

• Fractional COO Leadership investment starts at $2,200 for 8 hours/month, with options to scale.

• Combine Brand Strategy and Website Design/Development services and enjoy a 10% OFF for greater value while ensuring your brand and digital presence are perfectly aligned for growth.

• All services include a kickoff strategy call, milestone reviews, and direct access to Niwrka.