Growth in Action-Clients' Results
Beauty Brand Influencer Campaign Turnaround
Problem: A skincare brand struggled to launch a successful influencer campaign using affiliate promotions. Their existing partnerships were not driving engagement, content was inconsistent, and conversion rates from influencer traffic were below industry benchmarks, leading to wasted budget and missed growth goals.
Solution: As a Fractional COO and Influencer Marketing Lead, taking full ownership of program strategy and execution:
Audited existing influencer roster and campaign analytics to spot value gaps in partnerships and content approach.
Designed a new influencer recruitment and incentive strategy focusing on micro-influencers with high audience trust and relevance.
Developed a content calendar, standardized brand messaging, and collaborated with creators on authentic storytelling optimized for ROI.
Negotiated media packages and longer-term agreements that balanced cost efficiency and creative freedom.
Implemented robust tracking, funnel analysis, and weekly reporting, providing consistent actionable insights for the brand team.
Quantifiable Results: Recruited and activated 14 high-engagement micro-influencers, increasing campaign reach by 220% and improving engagement rate from 1.6% to 4.3%.
Increased affiliate-driven sales by 37% in the first quarter post-launch.
Cut cost-per-acquisition by 29% and improved influencer retention, securing ongoing partnerships for future launches.
Raised the average client satisfaction rating to 9/10 for campaign experience and reporting.
Skincare E-Commerce Brand
Problem: Struggling with stagnant sales and high cart abandonment rates.
Solution: Redesigned the customer journey and implemented a conversion optimization analysis, resulting in a 48% increase in completed checkouts and a 2x revenue boost within three months.
Beauty Startup Launch
Problem: New beauty brand lacked market positioning and struggled to attract its initial customer base.
Solution: Developed a compelling brand strategy and executed a targeted content marketing plan, generating 1,200 pre-launch email signups and $80K in sales during the first launch quarter.
Established Med-Spa
Problem: Operational chaos and inconsistent customer experiences.
Solution: Introduced staff workflow systems, regular team briefs, and automated client communication, resulting in a 32% rise in return visits and 3 hours/week saved for the manager.
Growing DTC Skincare Line
Problem: Product launches were failing to convert, with poor website engagement.
Solution: Led a website redesign and A/B tested landing pages, increasing time on site by 60% and doubling monthly subscription enrollments.
International Beauty Brand Rebrand
Problem: Outdated branding and declining wholesale partnerships.
Solution: Crafted a new visual identity and streamlined B2B outreach communication, regaining three lost retailers and growing wholesale revenue by 27% in six months.
Multibrand Online Shop
Problem: Confusion in customer navigation and high bounce rates.
Solution: Enhanced site architecture and product category clarity, cutting bounce rate from 68% to 37% and improving average order value by 18%.
Boutique Cosmetics Consultant
Problem: Inconsistent client onboarding and slow proposal turnaround.
Solution: Automated proposal and onboarding processes, shortening client onboarding time from 10 days to 3, and improving client satisfaction scores by 25%.
Influencer Led Beauty Brand
Problem: Chaotic campaign management and lack of performance tracking.
Solution: Integrated campaign management tools and centralized analytics, reducing campaign turnaround time by 40% and increasing campaign ROI by 31%.
Niche Skincare Tech Startup
Problem: Leadership team overwhelmed with daily operations and no clear growth strategy.
Solution: Stepped in as Fractional COO, implemented OKRs, and developed self-guided training for leadership staff, leading to a 50% increase in team productivity and securing $150K in new investment.
Organic Cosmetic Brand
Problem: Plateaued online sales and minimal repeat customer activity.
Solution: Launched a loyalty program and refined post-purchase communications, raising repeat purchases by 23% and monthly online revenue by 36%.