Growth in Action-Clients' Results
Influencer BRAND Campaign Turnaround
Problem: The Brand struggled to launch a successful influencer campaign using affiliate promotions. Their existing partnerships were not driving engagement, content was inconsistent, and conversion rates from influencer traffic were below industry benchmarks, resulting in wasted budget and missed growth goals.
Solution: As a Fractional COO and Influencer Marketing Lead, taking full ownership of program strategy and execution:
Audited existing influencer roster and campaign analytics to spot value gaps in partnerships and content approach.
Designed a new influencer recruitment and incentive strategy focusing on micro-influencers with high audience trust and relevance.
Developed a content calendar, standardized brand messaging, and collaborated with creators on authentic storytelling optimized for ROI.
Negotiated media packages and longer-term agreements that balanced cost efficiency and creative freedom.
Implemented robust tracking, funnel analysis, and weekly reporting, providing consistent actionable insights for the brand team.
Quantifiable Results: Recruited and activated 14 high-engagement micro-influencers, increasing campaign reach by 220% and improving engagement rate from 1.6% to 4.3%.
Increased affiliate-driven sales by 37% in the first quarter post-launch.
Cut cost-per-acquisition by 29% and improved influencer retention, securing ongoing partnerships for future launches.
Raised the average client satisfaction rating to 9/10 for campaign experience and reporting.
E-Commerce Brand
Problem: Struggling with stagnant sales and high cart abandonment rates.
Solution: Redesigned the customer journey and implemented a conversion optimization analysis, resulting in a 48% increase in completed checkouts and a 2x revenue boost within three months.
Beauty Startup Launch
Problem: New beauty brand lacked market positioning and struggled to attract its initial customer base.
Solution: Developed a compelling brand strategy and executed a targeted content marketing plan, generating 1,200 pre-launch email signups and $80K in sales during the first launch quarter.
Established Med-Spa
Problem: Operational chaos and inconsistent customer experiences.
Solution: Introduced staff workflow systems, regular team briefs, and automated client communication, resulting in a 32% rise in return visits and 3 hours/week saved for the manager.
Growing DTC BRAND
Problem: Product launches were failing to convert, with poor website engagement.
Solution: Led a website redesign and A/B tested landing pages, increasing time on site by 60% and doubling monthly subscription enrollments.
International Brand-Rebrand
Problem: Outdated branding and declining wholesale partnerships.
Solution: Crafted a new visual identity and streamlined B2B outreach communication, regaining three lost retailers and growing wholesale revenue by 27% in six months.
Multibrand Online Shop
Problem: Confusion in customer navigation and high bounce rates.
Solution: Enhanced site architecture and product category clarity, cutting bounce rate from 68% to 37% and improving average order value by 18%.
Boutique Consultant
Problem: Inconsistent client onboarding and slow proposal turnaround.
Solution: Automated proposal and onboarding processes, shortening client onboarding time from 10 days to 3, and improving client satisfaction scores by 25%.
Influencer Led Brand
Problem: Chaotic campaign management and lack of performance tracking.
Solution: Integrated campaign management tools and centralized analytics, reducing campaign turnaround time by 40% and increasing campaign ROI by 31%.
Niche Tech Startup
Problem: Leadership team overwhelmed with daily operations and no clear growth strategy.
Solution: Stepped in as Fractional COO, implemented OKRs, and developed self-guided training for leadership staff, leading to a 50% increase in team productivity and securing $150K in new investment.
Organic PRODUCTS Brand
Problem: Plateaued online sales and minimal repeat customer activity.
Solution: Launched a loyalty program and refined post-purchase communications, raising repeat purchases by 23% and monthly online revenue by 36%.
SAAS-Reducing customer churn
Problem: B2B SaaS platform was experiencing a 12% monthly customer churn rate, largely due to a confusing onboarding process and insufficient user support.
Solution: Audited the onboarding flow, created an interactive tutorial series, and implemented in-app support chat. Within three months, churn was reduced to 5% while new user product adoption increased by 25%.
SAAS-Streamlining Feature Adoption
Problem: Growth-stage SaaS company launched several new features, but user adoption lagged at just 16%, with customers citing unclear navigation and lack of awareness.
Solution: Redesigned dashboard to spotlight new features, introduced usage tips, and launched email campaigns educating users. Feature adoption rose to 44% within eight weeks, and monthly active users jumped by 21%.
UI/UX - Ecommerce checkout optImization
Problem: Online retailer struggled with a high cart abandonment rate—nearly 76%—during checkout, costing significant lost revenue.
Solution: Mapped the checkout journey, removed unnecessary fields, added progress indicators, and reassured customers with clear trust badges. The abandonment rate dropped to 52%, with a 28% increase in completed checkouts.
UI/UX - INCREASING SAAS FREE TRIAL CONVERSIONS
Problem: Product’s free trial sign-up page saw low conversions, with only 7% of visitors completing the process.
Solution: Simplified the sign-up form, improved mobile responsiveness, and added prominent, single-click call-to-action buttons. Trial sign-up conversion rose to 20% within one month, helping the platform triple its marketing ROI.