About us
I'm Niwrka, a business strategist.
I will be your business wing-woman.
With over a decade of experience supporting entrepreneurs in branding, marketing, strategies, and operations, I've seen firsthand the power of smart support and intentional strategy.
From startups to small teams ready to scale, I help founders emerge from the weeds and enter their zone of genius.
My mission is to make business building feel less overwhelming and more aligned by strengthening your market position and streamlining operations through improved and efficient systems directed by strategy & backed by data and research analysis.
Whether you need help running your day-to-day operations, clarifying your brand, or launching your marketing efforts, Aurabiz Brand Studio and I are here to partner with you.
And when I'm not working... I'm creating art ")
Meet the Founder: Niwrka Pena
Business & Marketing Strategist
Innovation Catalyst
NLP Practitioner-Personal Development
Brand Alchemist
We Are
At Aurabiz, we believe that diversity is a strength.
As a proudly neurodivergent-owned and -friendly business, we are committed to creating inclusive, accessible, and understanding services for all of our clients.
Whether you’re neurodivergent or neurotypical, you’ll find a welcoming space here, where your unique needs and perspectives are valued and respected.
Our approach is rooted in empathy, flexibility, and open communication, ensuring that every client feels heard and supported.
We understand that one size does not fit all, and we’re dedicated to tailoring our strategies and support to fit your unique approach to thinking and working.
&
We See You, Understand You & Speak Your Language.
You Are In A Safe Space.
Partnership over pressure: We believe in collaborative support that fits your flow.
Strategy with soul: Business should feel purposeful, not just productive.
Clarity = Confidence: We prioritize clear, direct & literal communication without the fluff for efficient collaboration.
Flexibility with structure: Customizable solutions that work for how you work.
Our Values
Welcome to Aurabiz Brand Studio
Driving growth with strategic support and expertise, we bring both industries insight and creative direction to the table.
We Get Stuff Done!
12+
18+
Trusted by Startups
Years of Experience
4444K+
Words Written
With over a decade of experience, we specialize in creating marketing, business & brand strategies for businesses looking to launch, develop, and grow.
Generator & Implementer
To make business building feel less overwhelming and more aligned.
Our Mission
Client Feedback
AuraBiz transformed our startup with their exceptional branding and marketing strategy!
Samantha Lee
Los Angeles
Working with AuraBiz has elevated our brand in ways we never imagined. Their expertise and guidance made our launch seamless and impactful.
Michael Tran
New York
★★★★★
★★★★★
Working with Niwrka and Aurabiz has been a game-changer for our business. Their expertise and innovative approach enabled us to effectively reach our target audience, resulting in a significant increase in sales. The team was incredibly responsive and tailored its strategies to meet our needs. I highly recommend it!
Stephanie Velez
Texas
★★★★★
The proactive communication and collaboration Niwrka and Aurabiz maintain with influencers have fostered lasting relationships that drive successful campaigns. This focus on strategic influencer management has elevated our brand visibility and enhanced consumer trust and engagement. We are so thankful for Aurabiz's services and flexibility. We recommend it!
Frank Oswald
Florida
★★★★★
We Would Love To Do The Same For You!
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© Aurabiz a Black Lynx brand All rights reserved.
Driving growth with strategic support and expertise.
