About us
Hello! I'm Niwrka Pena, and I'm passionate about empowering the visionary leaders and dedicated professionals within the Wellness, Spa, and Beauty industry. Having witnessed the incredible transformative power these businesses offer, I understand that your unique blend of artistry, care, and client experience deserves a strategy that truly reflects its essence.
In an industry where trust, luxury, and a seamless client journey are paramount, standing out can be a delicate art. Many businesses, despite their exceptional services, struggle to articulate their unique brand voice, attract their ideal clientele, or streamline their position in the market without compromising the personal touch.
That's where I come in. With over a decade of experience and through Aurabiz, I specialize in crafting bespoke solutions in:
Brand Strategy: We delve deep to uncover the authentic soul of your business. Together, we'll define your unique identity, elevate your aesthetic, and articulate a brand narrative that speaks directly to the desires for rejuvenation, self-care, and transformation that your clients seek. It's about building a brand that feels as inviting and luxurious as your services.
Marketing Strategy: My focus is on attracting your discerning audience and driving growth. We'll develop targeted marketing plans that showcase the unique benefits and experiences you offer, leveraging digital channels to reach clients and customers who value quality, well-being, and beauty from the mind, body & soul perspective. From captivating content to strategic outreach, we'll ensure your message resonates and converts.
My commitment is to help you build a thriving, sustainable business that not only delivers exceptional results but also embodies the tranquility and excellence your clients expect.
Let's work together to polish your brand and magnetize your marketing so you can continue to offer the transformative experiences that make your business truly shine.
I look forward to connecting with you and exploring how we can bring your vision to life.
🎨 And when I'm not working... I'm creating art ")
Meet the Founder: Niwrka Pena
Business & Marketing Strategist
Innovation Catalyst
Personal Development
Brand Alchemist
Personal Care Specialist
We Are
At Aurabiz, we believe that diversity is a strength.
As a proudly neurodivergent-owned and -friendly business, we are committed to creating inclusive, accessible, and understanding services for all of our clients.
Whether you’re neurodivergent or neurotypical, you’ll find a welcoming space here, where your unique needs and perspectives are valued and respected.
Our approach is rooted in empathy, flexibility, and open communication, ensuring that every client feels heard and supported.
We understand that one size does not fit all, and we’re dedicated to tailoring our strategies and support to fit your unique approach to thinking and working.
&
We See You, Understand You & Speak Your Language.
You Are In A Safe Space.
Partnership over pressure: We believe in collaborative support that fits your flow.
Strategy with soul: Business should feel purposeful, not just productive.
Clarity = Confidence: We prioritize clear, direct & literal communication without the fluff for efficient collaboration.
Flexibility with structure: Customizable solutions that work for how you work.
Our Values
Welcome to Aurabiz Brand Studio
Driving growth with strategic support and expertise, we bring both industries insight and creative direction to the table.
We Get Stuff Done!
12+
18+
Trusted by Startups
Years of Experience
4444K+
Words Written
With over a decade of experience, we specialize in creating marketing, business & brand strategies for businesses looking to launch, develop, and grow.
Creative Generator & Implementer
To make business building feel less overwhelming and more aligned through a human-centered approach.
Our Mission
Client Feedback
AuraBiz transformed our startup with their exceptional branding and marketing strategy!
Samantha Lee
Los Angeles
Working with AuraBiz has elevated our brand in ways we never imagined. Their expertise and guidance made our launch seamless and impactful.
Michael Tran
New York
★★★★★
★★★★★
Working with Niwrka and Aurabiz has been a game-changer for our business. Their expertise and innovative approach enabled us to effectively reach our target audience, resulting in a significant increase in sales. The team was incredibly responsive and tailored its strategies to meet our needs. I highly recommend it!
Stephanie Velez
Texas
★★★★★
The proactive communication and collaboration Niwrka and Aurabiz maintain with influencers have fostered lasting relationships that drive successful campaigns. This focus on strategic influencer management has elevated our brand visibility and enhanced consumer trust and engagement. We are so thankful for Aurabiz's services and flexibility. We recommend it!
Frank Oswald
Florida
★★★★★
We Would Love To Do The Same For You!
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Driving growth with strategic support and expertise.
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